How Radio Promotion Can Help New Artists
Done correctly, radio promotion can be helpful to a new artist. But keep in mind that the end consequent depends largely on you.
First, some realities: If you are reasoning that if you get a track played on a radio middle point that booking agents and venues will come calling to you, it's probably not going to happen. If your sights are aimed at getting played at commercial major shop stations, your chances are slim to none (unless that middle point has a new, local or indie artist agenda which invites submissions). What radio Airplay Can do for you as a new artist is to help test the waters and see what kind of reception your music will get exterior of your home base. That could help you settle which direction to next take your career in.
At the beginning career stage, you need to be proactive at getting Airplay opportunities to work in your favor. Here are some requisite steps to take:
1. Be brutally honest about your product. Make sure your music is a stylistic fit for a radio shop you are interested in. Be sure that your material, vocals and instrumentals are strong sufficient to be playing side by side with the other, established artists. It also helps to get some feedback from others in the know.
2. shop your goods appropriately. Your best chance is at public/community/college/non-commercial radio stations that are receptive to playing new artists and new product. There are resources all over the web that will help you plump stations and study their formats and playlists.
3. consequent up on opportunities. Track your Airplay and get some comments from those who have played your Cd. If there is some strong feedback and consistency in Airplay, then do some explore in that area about potential interviews or gigs.
I have seen new artists take this coming and finally come to be full-time touring artists. However, "eventually" is the operative word here. It took many years of being proactive in contacts and research, construction relationships in the industry, releasing subsequent goods and perfecting their craft to make it happen.
One issue with a wee airplay won't be sufficient to build a career on. But it could be a foundation if you are willing to make the most of it by doing the work and staying the course.
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